Saturday, June 8, 2013

To Tumble or to just Book it!

I've been blogging since last year sometime, without success. I think it was due to the platform I chose, Tumblr.com. Tumblr is a social and short blogging website that is attractive to people in the fashion, art and beauty world. It is all about images with little to no dialog. Most of my amazing images I use come from this site. I still had to post to Facebook to gear most people to Tumblr. By the way if you have a teen or preteen, they probably are exclusively using Instagram for they're socializing, since most of their parents friends have friended them on FB, and they don't want to hurt they're feelings. But, Fb is my demographic, which is over 30 ( for me way over 30...), which means my audience is there and probably doesn't have time to sign up to other social sites. If you are interested in seeing what Karl Lagerfeld, Rachel Zoe, and tons of models have to say about  fashion everyday, then I suggest Tumblr.com.
Here are 15 interesting stats brands should know about Tumblr.
THERE ARE CURRENTLY 102 MILLION TUMBLR BLOGS. (TUMBLR)

The total number of Tumblr posts to date is 44.6 billion. (Tumblr)
Tumblr had 29.2 million unique visitors in March 2013. (ComScore)
Tumblr had 6.6 billion pageviews per month in March 2013. (Quantcast)
The average usage days per visitor in March 2013 was 4.8. (ComScore)
Users spent 154.1 minutes on average on Tumblr (per user) in March 2013. (ComScore)
Users viewed 30.6 pages per visit on average in March 2013. (ComScore)
17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. (Quantcast)
52 percent of Tumblr visitors are male. (ComScore)
46.5 percent of Tumblr visitors are 18-34-years-old. (ComScore)
67 percent of Tumblr users have no children. (Quantcast)
35.2 PERCENT OF TUMBLR VISITORS HAVE A HOUSEHOLD INCOME GREATER THAN $100,000 (COMSCORE).

19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. (Quantcast)
18.1 percent of Tumblr visitors live in the Pacific time zone. (ComScore)